Craigie & Sons Joinery
A trust-first rebuild for a local joinery business, with a before/after project gallery and an AI quote assistant that works from a job site, not just a desk.
The Challenge
- Quote requests arrived by phone only, often missed while on a job
- No way to prioritise urgent callouts over routine enquiries
- The old site had no project gallery, so trust had to be built from scratch every time
The Solution
- A clean, mobile-first rebuild with a real before/after project gallery
- An AI quotation assistant that triages enquiries by job type and urgency
- A photo-upload quote form with automatic confirmation and follow-up
Website showcase
This isn't a static mock-up — it's the real, working site. Scroll and click around inside the previews below.
Key pages in this project
AI features implemented
AI Quotation Assistant
Gathers job details and urgency automatically, so emergency callouts get a reply before routine enquiries.
Lead Qualification
Routes each enquiry to the right tradesperson with job type, urgency, and photos attached — no more back-and-forth just to scope the job.
Illustrative results
Concept demonstration — figures are illustrative of the kind of impact these AI features typically deliver, not real client data.
+52%
Quote requests
Same-day
Quote turnaround
3 hrs
Admin time saved weekly
90%
Enquiries auto-triaged
“I used to scope jobs over three phone calls. Now half the details are already there before I've even called the customer back.”
Joinery business owner, Portobello
Technologies used
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