Forge Fitness Studio
A bold, high-contrast rebuild for a Bruntsfield fitness studio, with the class timetable front and centre and an AI assistant that keeps every class full.
The Challenge
- Cancelled class spots went unfilled, losing revenue every week
- New members didn't know which class to book first and often didn't book at all
- The old site had no timetable — just a static PDF nobody checked
The Solution
- A bold, video-led redesign with the live timetable front and centre
- An AI class-recommendation assistant that guides new members to the right first class
- Automated waitlist SMS that fills cancelled spots within minutes, not days
Website showcase
This isn't a static mock-up — it's the real, working site. Scroll and click around inside the previews below.
Key pages in this project
AI features implemented
AI Class Recommendation
Guides nervous first-timers to the right class and instructor, instead of leaving them to guess.
Waitlist Fill Automation
Texts the waitlist the moment a spot opens up, so cancellations stop being lost revenue.
Illustrative results
Concept demonstration — figures are illustrative of the kind of impact these AI features typically deliver, not real client data.
+45%
New member sign-ups
10 min
Avg. time to refill a cancelled spot
5 hrs
Scheduling time saved weekly
-30%
Fewer no-shows
“Cancelled spots used to just be lost money. Now they're filled before I've even seen the notification.”
Studio owner, Bruntsfield
Technologies used
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