The Gannet
A moody, photography-led redesign for a Leith seafood restaurant, built around a booking-first layout and an AI assistant that never lets a hungry customer go unanswered.
The Challenge
- Menu, hours, and allergen questions ate into service time every evening
- No online booking meant missed tables whenever the phone went unanswered
- The old site looked closed for business — dated design, no mobile layout
The Solution
- A dark, editorial redesign built around the food and a sticky booking CTA
- An AI customer assistant trained on the menu, hours, and allergen info
- Automated waitlist SMS so a fully-booked night doesn't mean a lost customer
Website showcase
This isn't a static mock-up — it's the real, working site. Scroll and click around inside the previews below.
Key pages in this project
AI features implemented
AI Menu & Booking Assistant
Answers menu and allergen questions instantly, and takes booking enquiries around the clock.
Review Automation
Sends a friendly follow-up after a booking, prompting happy diners to leave a review while the meal is still fresh in memory.
Illustrative results
Concept demonstration — figures are illustrative of the kind of impact these AI features typically deliver, not real client data.
+38%
Online bookings
6 hrs
Staff hours saved weekly
24/7
Assistant response time
4.8★
Average review rating
“We used to lose bookings every time the phone rang during service. Now the site handles it — and somehow still sounds like us.”
Restaurant owner, Leith
Technologies used
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